Jay Williams

Applied AI, automation and sales operations

Jay Williams is a Director at ADC Innovations, working on practical prospect intelligence, automation and Agentic AI systems for B2B outbound.

Based in Wales, United KingdomLinkedIn profile

Background

Jay works across operations, sales systems, automation and applied AI. His work focuses on turning messy operational workflows into controlled systems that can be inspected, improved and trusted.

His background includes sales operations, customer growth, CRM workflows, onboarding automation, reporting systems and practical AI-assisted operational tools.

Work at ADC Innovations

At ADC, Jay leads practical development of the prospect intelligence and agentic outbound platform. The system is designed to help B2B businesses improve account selection, contact research and campaign execution before outreach begins.

Focus areas

  • Agentic AI for sales and operations workflows.
  • Prospect intelligence and sales intelligence systems.
  • B2B account research, contact selection and source-faithful context.
  • Workflow automation with fail-closed controls.
  • Outbound systems that preserve human review and handoff.

About ADC Innovations

ADC builds controlled prospect intelligence and Agentic AI outbound systems for B2B businesses.