Built for agencies that already run outbound
You run outbound for clients
Managing email campaigns, appointment setting, lead generation, or SDR delivery for multiple clients.
Research eats your delivery time
Your team spends too much time manually checking companies, LinkedIn, hiring signals, and contact data before campaigns can start.
You want better targeting, not just more volume
Generic lists create generic outreach. You need stronger account selection and clearer reasons to contact each prospect.
You need to scale without adding headcount
More capacity from your current team — without hiring more researchers, SDRs, or VAs to keep up with delivery.
Not for: Pure SEO agencies, consumer marketing, low-cost lead list sellers, or teams with no B2B outbound offer.
Prospect intelligence.
Better data before outreach begins.
ADC Innovations identifies the right companies, detects buying signals, researches decision-makers, and delivers campaign-ready prospect records — before your team writes a single email.
The problem it solves
Most outbound campaigns fail before the first email is sent. Weak account selection, no timing signal, unclear decision-maker, no reason for contact. Generic data creates generic outreach — and generic outreach gets ignored.
ADC Innovations removes the manual research layer and replaces it with scored, signal-rich prospect intelligence — so your team starts each campaign with context, not a blank spreadsheet.
Based on delivery workflows where teams manually check company websites, LinkedIn, hiring signals, and decision-maker data before every campaign.
What each record includes
Reduce manual research
Stop spending hours manually checking companies, signals, and contacts before every send.
Improve prospect selection
Move beyond broad lists. Prioritise companies with ICP fit and a clear reason for contact.
Better outreach angles
Give copywriters and SDRs buying signal context before they write or send anything.
Launch campaigns faster
Researched, scored, campaign-ready prospect records — no manual review needed before sending.
Scale without extra headcount
Increase campaign capacity without adding more junior researchers, SDRs, or VAs.
Stronger client reporting
Show clients why each company was selected, what signal was found, and why outreach is timely.
AI sales outreach.
Done properly. Done for you.
ADC Innovations runs AI-powered outbound email campaigns on behalf of agencies and B2B teams — taking the prospect intelligence we build and turning it into sequenced, personalised outreach that gets replies.
What we run for you
You keep control of your client relationships. We handle the intelligence, the copy, and the sending infrastructure — delivering a managed outbound function that runs alongside your existing team or replaces the manual part of your delivery process entirely.
Every campaign starts with our prospect intelligence layer, so the targeting is right before the first email is scheduled.
- Campaign setup and sequence writing
- Inbox warm-up and deliverability management
- AI-personalised outreach at scale
- Reply handling and handoff to your team
- Weekly performance reporting
- Ongoing optimisation per campaign
What makes it different
Every campaign starts with researched, scored prospect records — not a bulk list.
Copy references buying signals and account context — not just a first name merge.
Warmed inboxes, sending limits respected, domain reputation protected.
Clear rationale per prospect — easy to defend targeting decisions to clients.
What a prospect intelligence record includes — and why it matters for outbound agencies.
Each ADCAI record covers the eight pieces of context your campaign team actually needs — not just contact data.
- ICP fit — why this company matches your campaign target
- Buying signal — the trigger that makes outreach timely
- Decision-maker — the right contact and why
- Verified contact data — email and contact details
- Outreach angle — a clear reason for contact
- Opportunity score — a confidence indicator
- Campaign-ready notes — for your SDR, copywriter, or manager
Company
Meridian Growth Partners
meridiangrowth.co.uk · London, UK · 65 employees
ICP Fit
B2B SaaS agency, 40–120 employees, active outbound motion. Matches campaign ICP on size, sector and offer type.
Buying Signal
Advertising for 2 SDRs and a Sales Enablement Manager. Campaign ramp expected Q3. High-intent timing window.
Decision-maker
James Holbrook, Head of Sales. Owns SDR programme and vendor selection decisions. LinkedIn active, recently shared article on outbound quality.
Verified Contact
j.holbrook@meridiangrowth.co.uk
Email verified
Outreach Angle
With SDR hiring underway, prospect research quality will directly affect campaign ROI. Relevant, timely hook around reducing manual research load before the new team starts.
Opportunity Score
Campaign Notes
Lead with the research quality angle. Avoid generic 'scale your outbound' framing. Reference SDR hire and Q3 timing. Use first-touch email, not LinkedIn.
From target ICP to campaign-ready prospect intelligence in six steps
Define ICP
The brief that shapes every prospect that follows.
Match companies
Identify and score companies that match the agreed campaign profile.
Detect signals
Scan for events that create a real reason for contact.
Research contacts
Identify the decision-maker most likely to own the problem your client solves.
Build context
Write the outreach angle, account notes, and campaign rationale.
Deliver report
Researched, scored, campaign-ready prospect intelligence.
Better copy will not fix poor targeting.
Most outbound campaigns do not fail because the email platform is broken.
They fail because the campaign starts with weak account selection, poor timing, generic data, or no clear reason for contact.
ADCAI helps agencies improve the quality of the campaign before the first email is written.
- Stronger account selection
- Clearer buying signals before send
- Better decision-maker research
- More relevant outreach angles
- Better campaign rationale for clients
- Less manual delivery work per campaign
Prospect intelligence versus generic lead lists: the difference that matters.
Which outbound agencies and teams get the most from ADC Innovations
Outbound email agencies
For teams running email campaigns for several clients who need better prospect research without the manual overhead.
Appointment setting firms
For teams that need better account context and stronger reasons for contact before booking meetings.
SDR-as-a-service providers
For teams that want SDRs focused on conversations, not burning time on manual prospect research.
Lead generation agencies
For teams that need better-fit prospects and stronger "why now" to deliver quality results for clients.
Founder-led outbound consultancies
For small expert-led teams that need more research capacity without hiring additional researchers or VAs.
RevOps-led outbound teams
For teams trying to improve campaign process, visibility, and the quality of inputs before outreach starts.
Not for every agency
ADCAI is not designed for agencies selling generic lead lists, consumer marketing, pure SEO, paid media, or inbound-only services. It is built for B2B outbound teams that care about research quality, campaign context, and client delivery.
Based on campaign delivery workflows where teams manually research accounts, signals, and decision-makers.
Manual research per campaign cycle — accounts, signals, contacts, context
Manual prospect research creates hidden cost for outbound agencies.
When SDRs, researchers, VAs, or campaign managers spend hours checking companies manually, delivery slows and margins get squeezed.
ADCAI is designed to remove 60–90 hours of SDR prospect research each month, helping agencies increase campaign capacity without adding more delivery headcount.
Frequently asked questions
What is prospect intelligence for outbound agencies?
Prospect intelligence is researched, scored context about target companies — including ICP fit, buying signals, decision-maker identification, verified contact data, and outreach angles — delivered before outreach campaigns begin. It replaces manual SDR research and generic lead lists, giving outbound teams a clear reason for contact before the first email is written.
How does ADC Innovations differ from a generic lead list provider?
Generic lead lists provide contact data but no context. ADC Innovations provides ICP fit scoring, buying signal detection — including hiring activity, expansion signals, leadership changes, and market triggers — decision-maker research, verified contact details, outreach angles, and campaign-ready notes. Your team gets a clear reason for contact for every prospect, not just a list of names.
Which outbound agencies use ADC Innovations?
ADC Innovations is built for outbound email agencies, appointment setting companies, SDR-as-a-service providers, lead generation agencies, founder-led outbound consultancies, and RevOps-led outbound teams — typically 5 to 100 employees, running B2B campaigns for multiple clients in the UK, Europe, and North America.
How much manual SDR research can prospect intelligence remove?
ADC Innovations is designed to remove 60 to 90 hours of manual SDR prospect research per month, based on outbound campaign delivery workflows where teams manually check company websites, LinkedIn profiles, hiring activity, funding news, market signals, and decision-maker data before outreach begins.
What buying signals does ADC Innovations identify?
ADC Innovations identifies buying signals including: hiring SDRs, BDRs, or researchers; launching new outbound services; expanding into new markets; publishing outbound case studies; promoting done-for-you lead generation; advertising for sales development roles; using multiple data tools; and other events that create a stronger reason for contact.
Can I request a sample prospect intelligence report?
Yes. Send your target market, ICP, and offer and ADC Innovations will produce a sample prospect intelligence report showing how the service could support your campaign delivery process. Each sample record includes ICP fit, buying signal, decision-maker research, verified contact data, outreach angle, opportunity score, and campaign-ready notes.
Request a sample prospect intelligence report
See what ADC Innovations can do for your campaigns.
Request a sample prospect intelligence report, or book a walkthrough to see how the outreach service works alongside your current delivery process.