A name is not an opportunity.
A useful prospect needs strong fit, a credible reason to act and people connected to the buying decision.
B2B lead intelligence for the best sales opportunities.
ADC helps B2B teams identify the companies most worth pursuing. Each Prospect Insight Report combines company fit, meaningful buying signals, relevant decision-makers, multi-channel contact information and verified evidence into a clear reason to act.
- Company fit
- Verified evidence
- Reason to act
ADC Prospect Insights
Priority account
Prospect Insight Report
Northstar Compliance Group
Multi-site compliance consultancy with hiring activity, new regulated-market content, and a clear service-fit pattern.
Fit score
88
ICP match: Regulated B2B services, UK market, specialist buyer group.
Signal: Delivery hiring and new compliance guidance create timing pressure.
People: Commercial and operational decision-makers mapped.
Commercial angle
Capacity pressure plus regulatory change creates a strong reason to review suppliers.
More leads do not automatically create better sales opportunities.
Sales teams can usually find companies and contacts. The harder question is which prospects are genuinely worth pursuing.
ADC answers that question before your team spends time on outreach.
Signals need context.
Hiring, investment, regulation and change only matter when they connect to what you sell and who you can help.
Evidence makes the case.
Every material claim is checked and linked to a source your team can inspect.
Lead intelligence that improves the sales process.
ADC turns scattered company data into a focused sales opportunity your team can act on.
01 / Prospect Intelligence Engine
Find companies with genuine customer potential.
The Prospect Intelligence Engine measures companies against the market, customer profile and buying criteria that matter to your business.
ICP fitCompany profileCommercial relevance
02 / Buying Signal Layer
Find a credible reason to act now.
Signals are checked against your offer, target customer and current evidence. A signal only matters when it strengthens a real sales opportunity.
Meaningful changeCommercial timingEvidence check
03 / Action Summary
Turn the opportunity into action.
The report explains why the company is worth pursuing, who matters and how the verified evidence supports the next move.
Commercial reasonRelevant peopleAction summary
A report built for action.
Each Prospect Insight Report brings the company, opportunity, people and evidence together in one clear sales briefing.
Fit
How closely does this company match the customers you want to win?
Signal
What has changed, and why could that make the timing commercially relevant?
Evidence
Which verified and referenceable sources support the opportunity?
Evidence strong enough to act on.
Every company we recommend must have a strong fit, a meaningful reason to act, relevant people to contact and verified evidence supporting the opportunity.
If the evidence is weak, it does not reach your report.
Claims are checked against referenceable public sources. If the fit, contact confidence or commercial reason cannot be verified, ADC holds the company back.
Your team can see what supports the opportunity and why it is worth pursuing.
Bought lists fill a spreadsheet.
ADC shows which companies are worth pursuing.
Bought lists
Names, titles and contact details.
ADC Prospect Insights
Company fit, meaningful signals, relevant people, verified evidence and a reason to act.
Bought lists
Designed for volume.
ADC Prospect Insights
Designed for precise sales opportunities.
Bought lists
Leave your team to work out who matters.
ADC Prospect Insights
Turns research into a clear next move.
Frequently asked questions.
What is prospect intelligence?
Prospect intelligence is researched context on a company before you reach out: how closely it fits your ideal customer profile, what meaningful buying signal makes it relevant, who is connected to the decision, and what verified evidence supports the opportunity.
How is this different from a bought lead list?
A bought lead list gives you names and contact data. ADC gives you a researched sales opportunity: company fit, a meaningful reason to act, relevant decision-makers, multi-channel contact information and referenceable evidence.
What is in a Prospect Insight Report?
Each report covers one company in depth. It includes fit against your ideal customer profile, a current buying signal, relevant decision-makers, available multi-channel contact information, verified sources, the commercial opportunity and a clear reason to act.
Who is ADC for?
ADC is for B2B companies selling high-value services or complex products where better prospect selection can materially improve sales results.
Can I start with a single report?
Yes. Request one sample Prospect Insight Report to assess the quality before choosing a monthly plan.
Want to see the difference for your business?
Share your website and ideal customer. We will build one sample Prospect Insight Report so you can assess the quality before you commit.