Built for founders who cannot afford lazy prospecting.

ADC helps founder-led B2B companies see which accounts are worth attention before sales effort gets wasted.

Built from the part of sales that usually gets rushed.

Most sales teams do not have a messaging problem first. They have a selection problem.

Founders and small commercial teams need to know where attention should go, and where it should not.

ADC combines AI-assisted research, structured judgement and evidence-backed reporting to make account selection sharper before the sales motion begins.

Led by commercial and product operators.

ADC is shaped by two sides of the same problem: knowing how sales effort gets wasted, and knowing how to build systems that make better decisions repeatable.

Co-Founder Commercial operator

Jay Williams

Jay brings the founder and commercial lens behind ADC. He has built and sold services, led revenue and customer growth, run operations, and worked close enough to delivery to know where sales promises either hold or break.

Before ADC, Jay founded codeBeam and grew it into more than £500,000 in revenue. He later led sales, partnerships, customer growth and revenue operations at a sustainability startup, and supported market testing and operational strategy at an established neurodiversity business.

At ADC, Jay focuses on the commercial judgement behind the product: which accounts are worth attention, and how prospect intelligence should help founders spend their sales time with more confidence.

Co-Founder Product strategy

Tim Rentowl

Tim brings senior product, operational and commercial experience across SaaS, product innovation, enterprise transformation, pricing, RevOps and supply chain.

He has held senior roles at Digimarc, ESW Capital and Technicolor, working across global markets and enterprise relationships with brands including Coca-Cola, PepsiCo, Diageo, Disney, Universal Studios, EA, Walmart and Selfridges.

At ADC, Tim helps turn prospect intelligence into a structured product that supports better targeting, stronger timing and clearer commercial decisions.

See what ADC would spot in your market.

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