Built for B2B companies that want more precise sales opportunities.

ADC helps teams identify high-value prospects, understand why they matter and act with evidence they can stand behind.

Better sales results start with better prospect selection.

Most sales teams can find names and contact details. The difficult part is deciding which companies have genuine commercial potential.

ADC combines structured research, verification and commercial judgement to turn company data into clear sales opportunities.

Every recommendation is tied to evidence your team can inspect and defend.

Led by product and commercial operators.

ADC brings together the technical experience needed to build a reliable intelligence product and the commercial experience needed to make its output useful.

Co-Founder Product Strategy

Jay Williams

Jay leads the product and technical strategy behind ADC. His background spans software development, automation, AI implementation, sales operations and building practical systems around complex business problems.

He has built and grown technology-led businesses, led revenue and customer operations, and worked with modern AI systems since the early public development of ChatGPT.

At ADC, Jay designs how the platform researches companies, verifies claims, applies commercial rules and turns evidence into a clear Prospect Insight Report.

Co-Founder Commercial Operator

Tim Rentowl

Tim leads ADC’s commercial direction. He brings senior strategic, operational and commercial experience across SaaS, product innovation, enterprise transformation, pricing, revenue operations and global supply chains.

He has held senior roles at Digimarc, ESW Capital and Technicolor, working across global markets and enterprise relationships with brands including Coca-Cola, PepsiCo, Diageo, Disney, Universal Studios, EA, Walmart and Selfridges.

At ADC, Tim shapes the commercial strategy, customer proposition and long-term direction of the business.

See what ADC would find in your market.

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