1. Who we are
ADC Innovations Ltd provides prospect intelligence, AI-supported sales outreach and related business services. For the personal information covered by this policy, ADC Innovations Ltd is normally the data controller.
ADC INNOVATIONS LTD is registered in England and Wales under company number 12354394. Our registered office is 1 Eden Way, Beckenham, United Kingdom, BR3 3DN.
You can contact us at hello@adcinnovations.co.uk.
This policy covers our public website, enquiries, bookings, newsletter sign-ups and our use of professional business contact information. Client agreements may include additional data-processing terms.
2. Information we collect
Information you provide
- Your name, work email address, telephone number, company and job title.
- Information included in an enquiry, contact form, meeting booking or email.
- Newsletter preferences and any other communications choices.
- Information supplied during discussions about our services.
Technical information
Our hosting and security providers may process limited technical information when you visit the website, such as your IP address, browser type, device information, requested page, timestamp and basic server logs. We do not currently use visitor analytics or advertising trackers.
Professional business information
As part of our B2B services and business development, we may use professional information from public sources or reputable data providers. This can include a person's name, role, employer, professional profile, business contact details and publicly available information relevant to their work.
3. How we use personal information
We may use personal information to:
- respond to enquiries and arrange meetings;
- provide, manage and improve our services;
- prepare proposals, reports and client deliverables;
- send requested newsletters or service communications;
- identify and contact relevant people in a professional B2B context;
- maintain suppression and opt-out records so we do not contact people who have objected;
- protect the website, investigate faults and prevent misuse;
- meet legal, regulatory, tax and accounting obligations.
We do not sell personal information. We do not use website visitor data for behavioural advertising.
4. Our lawful bases
| Purpose | Typical lawful basis |
|---|---|
| Responding to enquiries, bookings and proposals | Legitimate interests, or taking steps before entering a contract |
| Providing services to clients | Contract and legitimate interests |
| Relevant B2B research and outreach | Legitimate interests, balanced against the person's rights and reasonable expectations |
| Newsletter marketing | Consent, where consent is required |
| Security, fraud prevention and fault investigation | Legitimate interests |
| Legal and financial records | Legal obligation |
Where we rely on legitimate interests for B2B outreach, we limit communications to professional contexts, provide a clear way to opt out and maintain suppression records.
7. Security
We use reasonable technical and organisational measures designed to protect personal information. No internet service is completely secure, but access is limited to people and providers who need the information for a legitimate purpose.
8. How long we keep information
We keep personal information only for as long as reasonably needed for the purpose collected, including legal, accounting, security and dispute requirements.
- General enquiries are normally reviewed and deleted when no longer useful.
- Client and financial records may be retained for up to seven years where required.
- Marketing records are kept until consent is withdrawn or the information is no longer relevant.
- Suppression records may be kept for as long as necessary to respect an opt-out.
- Technical logs are retained according to the operational and security settings of our hosting providers.
9. Your rights
Depending on the circumstances, you may have the right to request access, correction, deletion, restriction, portability or objection to how your information is used. You can withdraw consent at any time where consent is the lawful basis.
You have an absolute right to object to direct marketing. To opt out, reply to the message or email hello@adcinnovations.co.uk.
We may need to verify your identity before completing a request. You can also complain to the UK Information Commissioner's Office at ico.org.uk.
10. Automated decision-making
Our systems may help research, prioritise or draft business information, but we do not use website data to make solely automated decisions that produce legal or similarly significant effects on visitors.
11. Changes to this policy
We may update this policy when our services, suppliers or legal obligations change. The current version and update date will remain available on this page.
12. Contact us
Questions, privacy requests and objections can be sent to hello@adcinnovations.co.uk.
ADC INNOVATIONS LTD, company number 12354394, 1 Eden Way, Beckenham, United Kingdom, BR3 3DN.