Privacy Policy

1. Introduction

ADC Innovations Ltd respects your privacy and takes the protection of personal information seriously.

This privacy policy explains how we collect, use, store and protect personal information.

It applies when you:

• Visit our website.
• Contact us by email or through an online form.
• Request information, a report or a consultation.
• Use our services.
• Become a customer, supplier or business partner.
• Receive a business communication from us.
• Are identified as a relevant professional contact during our research.

Company name: ADC Innovations Ltd
Company number: 12354394

ADC Innovations Ltd is the data controller for the personal information covered by this policy.

You can contact us at:

Email: hello@adcinnovations.co.uk
Website: adcinnovations.co.uk

2. The information we collect

The type of information we collect depends on how you interact with us.

We may collect the following information:

• Your name.
• Your job title.
• Your company name.
• Your work email address.
• Your business telephone number.
• Your company website.
• Information you provide through forms or email.
• Details of enquiries, meetings and communications.
• Information needed to provide our services.
• Billing, payment and contract information.
• Website usage and device information.
• Cookie and privacy preferences.
• Publicly available professional information.

When providing business research or prospect intelligence services, we may also collect professional information about people working within relevant companies.

This may include:

• Name and employer.
• Job title and professional responsibilities.
• Work contact information.
• Professional social media profiles.
• Public statements or business content.
• Publicly available company information.
• Information about a person’s relevance to a business decision.

We focus on professional and business-related information.

We do not seek to collect information about a person’s private life.

We do not intentionally collect sensitive personal information unless it is required and has been provided for a clear reason.

3. How we collect information

We may collect personal information directly from you when you:

• Complete a website form.
• Send us an email.
• Book a meeting.
• Request a report.
• Enter into a contract with us.
• Provide information during a project.
• Communicate with our team.

We may also collect professional information from public or business sources, including:

• Company websites.
• Professional networking platforms.
• Companies House.
• Public business directories.
• News websites.
• Press releases.
• Job advertisements.
• Public social media posts.
• Industry publications.
• Information supplied by our customers.
• Business contact verification services.

We only collect information that we believe is relevant to a genuine business purpose.

4. How we use personal information

We may use personal information to:

• Respond to enquiries.
• Arrange meetings and calls.
• Provide information about our services.
• Prepare reports or assessments.
• Deliver contracted services.
• Manage customer and supplier relationships.
• Process invoices and payments.
• Provide customer support.
• Improve our website and services.
• Maintain accurate business records.
• Protect our systems and prevent misuse.
• Meet legal and regulatory duties.
• Handle legal claims.

We may also use professional information to identify relevant companies and business contacts for B2B sales research.

This may include:

• Assessing whether a company fits a customer’s target market.
• Identifying suitable business decision-makers.
• Reviewing public business signals.
• Verifying professional contact details.
• Preparing prospect intelligence reports.
• Providing customers with relevant business opportunities.
• Avoiding duplicate or unsuitable contact.

We do not sell personal information as general marketing lists.

5. Our lawful reasons for using information

Under UK data protection law, we must have a lawful reason for using personal information.

We may rely on the following lawful bases:

Contract

We may process information where it is needed to provide a service, manage a contract or take steps before entering into a contract.

Legitimate interests

We may process information where it supports a reasonable business need.

This may include:

• Responding to business enquiries.
• Operating and improving our services.
• Carrying out B2B research.
• Identifying relevant business opportunities.
• Managing business relationships.
• Protecting our systems.
• Sending relevant business communications.

When relying on legitimate interests, we consider the person’s rights and reasonable expectations.

Legal obligation

We may process information where we must meet a legal, tax, accounting or regulatory duty.

Consent

We may rely on consent for optional cookies, analytics or certain types of marketing.

You can withdraw consent at any time.

6. Business communications and marketing

We may contact business professionals where we believe our services are relevant to their role or organisation.

We aim to ensure that communications are:

• Relevant.
• Clear.
• Directed to an appropriate business contact.
• Based on a genuine business reason.
• Limited in frequency.

You can ask us to stop sending marketing messages at any time.

You can do this by:

• Using the unsubscribe link in an email.
• Replying to the message.
• Contacting hello@adcinnovations.co.uk.

We may keep limited details on a suppression list to ensure we respect your request.

7. Sharing personal information

We may share personal information with trusted organisations that help us operate our business.

These may include providers of:

• Website hosting.
• Business email.
• Cloud storage.
• Contact forms.
• Meeting booking.
• Customer management systems.
• Accounting.
• Payment processing.
• Analytics.
• Cybersecurity.
• Professional research tools.
• Business contact verification.
• AI and automation services.

These providers are only given access to information needed to perform their services.

We may also share information:

• With customers receiving our business research services.
• With professional advisers.
• Where required by law.
• To protect our legal rights.
• During a company sale, investment or restructuring.

Where professional information is included within a prospect report, the customer receiving the report is responsible for using it lawfully.

Customers must follow applicable data protection and electronic marketing laws when contacting anyone identified in a report.

8. International transfers

Some service providers may process information outside the United Kingdom.

Where this happens, we take reasonable steps to ensure the information remains protected.

This may include using:

• Countries recognised as having suitable data protection standards.
• Approved data protection contracts.
• UK international data transfer safeguards.
• Technical and security controls.

9. Cookies and website analytics

Our website may use cookies and similar technology.

Some cookies are required for the website to function correctly.

Optional cookies may help us understand:

• How visitors use the website.
• Which pages are viewed.
• How visitors reach the website.
• Whether the website is working correctly.

Optional analytics cookies will only be used where the required permission has been given.

You can manage your cookie choices through the website’s cookie settings.

Third-party tools, such as contact forms or booking systems, may have their own privacy policies.

10. How long we keep information

We keep personal information only for as long as it is needed.

The length of time will depend on:

• The reason the information was collected.
• Whether we have an active business relationship.
• Contract and service requirements.
• Legal and accounting duties.
• Whether information is needed to handle a dispute.
• Whether a person has asked us not to contact them.

As a general guide:

• Enquiry records may be kept for up to two years.
• Customer and contract records may be kept for up to six years.
• Accounting records may be kept for the period required by law.
• Business research records may be reviewed or removed when they are no longer current.
• Marketing suppression records may be kept to prevent unwanted contact.

We may delete information earlier where it is no longer accurate, useful or required.

11. Keeping information secure

We use reasonable measures to protect personal information.

These may include:

• Restricting access to information.
• Password and account security.
• Secure cloud systems.
• Staff confidentiality.
• Data minimisation.
• Software updates.
• Supplier checks.
• Backup and recovery processes.

No online system can be guaranteed as completely secure.

We will act promptly if we become aware of a personal data breach.

Where required, we will report the breach to the Information Commissioner’s Office and affected individuals.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

• Ask what personal information we hold about you.
• Request a copy of your information.
• Correct inaccurate information.
• Ask us to delete information.
• Ask us to limit how information is used.
• Object to processing based on legitimate interests.
• Object to direct marketing.
• Withdraw consent.
• Request the transfer of certain information.
• Raise concerns with the Information Commissioner’s Office.

Some rights may be limited by law.

We may need to confirm your identity before completing a request.

We normally respond to valid requests within one month.

To exercise your rights, contact:

hello@adcinnovations.co.uk

13. Information accuracy

Business information can change quickly.

People may change jobs, companies, responsibilities or contact details.

We take reasonable steps to check professional information when preparing reports.

However, we cannot guarantee that information from public sources will always remain current.

Please contact us if you believe information we hold about you is incorrect.

We will review the information and make changes where appropriate.

14. Changes to this policy

We may update this privacy policy when our services, systems or legal duties change.

The latest version will be published on our website.

The date at the top of the policy shows when it was last updated.

15. Contact us

For questions about this privacy policy or your personal information, contact:

ADC Innovations Ltd
Company number: 12354394
Email: hello@adcinnovations.co.uk
Website: adcinnovations.co.uk